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Help a Friend: iGetReal PSA
mindyourmind’s iGetReal ProvinceWide was a youth driven project focused on the importance of helping a friend who is struggling with a mental health problem. Eight youth and young adults between the ages of 16-24 were recruited from across Ontario to drive the development of a mental health promotion campaign directed at their peers.
Their efforts resulted in the development of two promotional materials: a poster and a Public Service Announcement that was launched during National Mental Health Week, May 1-7, 2011. The PSA was aired on National television for 3 months, in various Bell Media television markets on stations such as TSN and CTV, between segments of shows like "So You Think You Can Dance". During Orientation Week at the University of Western Ontario, the PSA was showcased to over 6000 first year students.
Meet the Get Real Provincewide Street Team.
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